The ever increasing importance of social media in corporations, including football clubs, sees the influence of big twitter accounts becoming a major player in all things promotion and marketing. With this comes an extravagant approach of social media which can be perfectly exemplified when AS Roma’s English twitter account decided to support the small junior club from Glasgow, St Anthony’s FC.
AS Roma English have one of the most vibrant accounts on football twitter with the account starting a cult following of Nigeria’s national team but even stranger, a previously unknown junior club from Glasgow. The stunt was part of the non league day event which takes place during international breaks which hopes to get fans out to support their local teams while the big teams have a rest.
St Anthony’s F.C. could’ve never expected the crazy promotion which was to unfold with the twitter account booming from 500 followers to almost 8,000 today. The cult following of AS Roma took to St Anthony’s very well and the club have embraced it entirely as they launch a joint merchandise line to support a good cause in Dravet Syndrome UK.
To this day the junior club enjoy interacting with their new following and enjoy a laugh about the ridiculousness of it all. This, to me, perfectly exemplifies what football on twitter is about.